Wine red hair sits in that perfect middle ground between brown and red: deep enough to feel grown-up, rich enough to turn heads, and versatile enough to work on almost any length. For 2027 the most wearable versions keep the base dark and let the burgundy, merlot and cherry tones do their work through shine, soft dimension and movement, rather than through harsh contrast. These 29 ideas cover the full range, from subtle hints of wine on dark hair to full, glossy burgundy colour. This pairs naturally with the ideas in Cinnamon Hair 2027.
1. Dark Wine Red with Soft Highlights
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Wine red looks at its most wearable when the base stays deep and the lighter pieces stay soft. Here the highlights lift the colour around the face and through the lengths without breaking up the overall richness, so the shade reads as one polished colour rather than a striped one. The same idea, styled another way, appears in Red Hair Colors 2027.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown. Related reading: Winter Red Hair Color Trends 2026 2027 You Need To See takes the same concept further.
2. Long Wine Red Balayage with a Dark Root
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A dark root makes wine red balayage far easier to live with. The colour melts gradually from the natural-looking base into the burgundy lengths, which means grow-out looks intentional for weeks and the ends carry most of the drama.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
3. Sleek Long Wine Red, Worn Straight
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Straight styling shows off a wine red shade in its purest form, with no waves or layers to interrupt the colour. The glossy, even finish is what makes this look feel expensive, so a smoothing serum and a careful flat-iron pass matter more than any complicated styling.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
4. Wine Red with a Violet Cast
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This version leans cooler, with violet undertones sitting underneath the wine red. It is a good choice for anyone who wants depth rather than warmth, and it tends to look almost brunette indoors before revealing its purple-red character in brighter light.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
5. Bright Wine Highlights on Dark Hair
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For dark hair that needs a lift, brighter wine red highlights do the work without a full colour change. Placed through the mid-lengths and ends, they catch the light when the hair moves and keep the base colour looking rich rather than flat. For a different spin on the same theme, browse Cool Brown Hair 2027.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
6. One Even Wine Red All Over
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A single, even wine red is the lowest-maintenance way into this colour family. With no highlights to maintain and no root line to chase, the focus falls entirely on shine and condition, and regular glossing keeps the shade from fading to a dull brown-red.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
7. Wine Red Highlights over a Black Base
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Black hair takes wine red highlights beautifully, because the contrast is strong without being harsh. The burgundy pieces read as a deep glow against the dark base, especially in sunlight, and the look stays polished enough for everyday wear.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
8. Rich, Juicy Burgundy Waves
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This is wine red at full saturation: deep, glossy and unapologetically rich. Loose waves give the colour movement and stop such a strong shade from feeling heavy, while the shine through the bends of each wave keeps it looking healthy.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown. See also Haircuts For Wavy Hair 2027 for more variations on this look.
9. Scarlet-Tipped Wine Red Waves
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Scarlet highlights woven through a wine red base add a livelier, warmer edge. The brighter pieces sit mainly where the light naturally hits, so the colour feels dimensional rather than uniform, and the soft waves keep the brighter tone from looking too bold.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
10. Glossy Black-to-Wine Blend
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A glossy black base melting into wine red is one of the most forgiving ways to wear this colour. The transition is gradual, the shine is the star, and the darker roots mean fewer salon visits while the colour still looks deliberate and finished.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
11. Wine Red Balayage with Violet Babylights
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Fine violet babylights add a subtle shimmer to a wine red balayage without changing its overall depth. They are best kept delicate, scattered through the lengths so the hair catches light in small flashes rather than obvious streaks.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
12. Cherry Chocolate with Wine Red Roots
Photo credit by: therighthairstyles.com
Cherry chocolate lengths paired with wine red at the roots create a warm, dessert-like colour story. The two tones are close enough to blend smoothly, yet different enough to give the hair visible dimension from every angle. The concept gets a fuller treatment in Bob For Fine Hair 2027.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
13. Wine Red with Copper Face-Framing Pieces
Photo credit by: therighthairstyles.com
Copper money pieces around the face brighten a wine red base in exactly the right place. They draw attention to the eyes and cheekbones, and because only the front sections are lightened, the upkeep stays much simpler than a full highlight service.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
14. A Whisper of Wine Red for Brunettes
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Not every wine red look has to be dramatic. A whisper of burgundy through brown hair adds warmth and shine that is most visible in sunlight, making it an ideal first step for anyone nervous about committing to a full red.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
15. Deep Wine Highlights on Shoulder-Length Black Hair
Photo credit by: therighthairstyles.com
Shoulder-length black hair gets instant dimension from deep wine highlights placed through the lengths. The shorter length keeps the colour looking dense and healthy, and the burgundy shows up as a rich glow rather than a loud contrast.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
16. Vivid Wine Red Root Fade
Photo credit by: therighthairstyles.com
A vivid root fade takes wine red from intense at the roots to softer through the ends, with lowlights keeping the blend grounded. It is a bolder take on the colour, best for hair that is already healthy enough to hold strong pigment evenly. The same theme, explored from another angle, is in Bridesmaid Hair 2027.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
17. Maroon Highlights on Black Hair
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Maroon highlights are wine red's quieter cousin: deep, cool and elegant on black hair. They add just enough red to stop dark hair looking one-dimensional, and they grow out gracefully because the tone sits close to the natural base.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
18. Wine Red Balayage for Thick Hair
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Thick hair shows balayage beautifully, because there is plenty of surface for the colour to travel across. Here the wine red is painted generously through the lengths, giving heavy hair movement and light without thinning out the ends.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
19. Wine Red Brown with Caramel Ribbons
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Caramel ribbons threaded through a wine red brown base warm the whole look up. The caramel keeps the burgundy from reading too cool or too dark, and the combination works particularly well on long hair where the ribbons have room to show.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown. We covered this territory more deeply in Long Curly Hair 2027.
20. Black and Wine Red Bob
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A bob makes wine red feel sharp and modern. The shorter shape concentrates the colour, so the burgundy looks denser and glossier, and the clean outline means the shade itself does most of the talking.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
21. Flowing Deep Wine Red Waves
Photo credit by: www.itakeyou.co.uk
Long, flowing waves are the classic canvas for deep wine red. The length lets the colour shift from dark at the roots to glowing at the ends, and loose, brushed-out waves keep the finish soft rather than overly styled.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
22. Deep Wine Red Curly Bob
Photo credit by: www.hairs.london
A curly bob in deep wine red proves this colour is not only for long, straight hair. The curls break the colour into small, light-catching pieces, so the burgundy looks multi-tonal even without highlights, and the rounded shape feels playful and full.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
23. Wine Red Balayage with Soft Movement
Photo credit by: www.hairs.london
This balayage keeps the wine red soft and blended, with no harsh lines where one shade stops and the next begins. Gentle waves through the lengths show off the gradation, making it a strong choice for anyone who wants dimension without high contrast. For more ideas in the same lane, see our Peekaboo Hair Color 2027.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
24. Classic Merlot, Worn Long
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Merlot is the wine red shade most people picture first: deep, slightly purple and endlessly wearable. Worn long and smooth, it flatters a wide range of skin tones, and its cool undertone keeps it looking refined rather than fiery.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
25. Merlot Layers with a Glossy Finish
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Long layers give merlot colour room to move, with each layer catching a slightly different tone. The glossy finish is essential here, because it is the shine that separates a rich merlot from a flat dark red.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
26. Shiny Black Burgundy Short Bob
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A short bob in shiny black burgundy is a confident, low-fuss choice. The dark base keeps the colour grounded while the burgundy sheen appears in the light, and the shorter length makes the gloss and the cut easy to maintain.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown. Our Crochet Hair 2027 rounds up more takes on this exact idea.
27. Salon Wine Red with a Polished Finish
Photo credit by: fordsalon.ca
This polished salon finish shows what wine red looks like at its most refined: even colour, healthy shine and a smooth blowout. It is a useful reference photo to take to an appointment, because it shows the shade clearly without distracting styling.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
28. Maroon and Wine Highlights, Worn Long
Photo credit by: www.hairs.london
Maroon and wine highlights layered through long hair create a deep, wine-dark blend with plenty of hidden dimension. The colour reveals itself gradually as the hair moves, which keeps a long style interesting without needing a dramatic cut.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
29. Crimson-Laced Wine Balayage with Cascading Curls
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Cascading curls give crimson-laced wine balayage its full drama, with brighter crimson pieces winding through a darker wine base. The curl pattern does much of the work, breaking the colour into ribbons of light and shadow.
Ask your colourist to show you the shade in natural light before committing, since wine red can look very different under salon lighting. Colour-safe shampoo, cool water and a gloss refresh every few weeks will keep the tone rich rather than letting it fade to brown.
Whatever version you choose, the secret to great wine red hair is condition: healthy, glossy hair makes even the simplest burgundy shade look expensive. Pick the depth that suits your natural colour, keep the shine up, and let the wine tones speak for themselves.
Hi, I’m Zoey Mitchell, the creator of ChicStyle Blog.
I share simple, wearable outfit ideas, hairstyles, nail trends, and beauty tips that feel natural and easy to recreate.
This blog is where I explore everything that makes a woman feel put together and confident every day. I’m not an expert — just a woman who genuinely loves style, mixing looks, and discovering what works.
If you love effortless fashion with a personal touch, you’ll feel at home here.
